If you own a business, there’s no doubt you understand the importance of having an active and successful website and social media page. The world of business doesn’t operate like it used to. Everything is online, including your customer base – including all online videos.

There’s plenty you can be doing to stand out from your competitors on these platforms and capture your target market’s attention. At Video Cowboys, we’re huge advocates for business videos. A video or two on your website and social media pages can work wonders for your online presence and your sales.

Why Videos?

If the internet is a game, then video content is winning! People watching videos online accounted for 64% of all internet traffic in 2014, and that is on track to hit at least 80% in 2019. There’s so much video content flying around the internet that it would take 5 million years to watch just one month’s worth consecutively.

The popularity of online videos has big implications for marketing strategy. When businesses use videos on their websites, conversion rates increase by 80%. With 90% of customers saying they use videos to help them make buying decisions, creating a video marketing plan for your business is clearly vital.

There are numerous ways videos can be used to connect with customers. Videos increase engagement, demonstrate the way in which your brand interacts with customers, and promote a personal connection that can often be lacking in simple text and image advertising.

Which Videos Work?

If you’re looking to implement a video marketing plan for your business, it’s important to know what kind of options are available to you. There are several different forms that videos can take, which ensure they remain interesting and relevant to your target market.

Demo Videos

Demo videos are a great choice if your business is marketing a specific product. Showing your potential customers how to use your product or navigate your software could be hugely beneficial to your sales.

Interviews

Interviewing members of your team or businesses and individuals that have benefitted from your product or services is an excellent way to show off what your business can do.

Brand Videos

This is a way to introduce your business as a whole and show off your visions, your team, your facilities, and how it all comes together to benefit your target market.

Things to Consider Before You Get Started

If you’re hiring a professional video production team to help you make your business video marketing plan a reality, there are a few things you need to consider before you get started.

●      Who are you targeting?

●      What is your goal?

●      Where is this video going live?

●      When do you need it completed by?

●      What’s your budget?

●      How will you measure the success of this video?

Once you and your team have answered these key questions, it’s time to put that video marketing plan into action.

Ready to get started on your business video? Call Video Cowboys today

At Video Cowboys, we’re dedicated to serving the local Melbourne community and Australia as best as we can. We’re always happy to answer your questions and help you understand the video production process, distribution, social media, and more. You can give us a call any time on 03 9600 2642 to discuss your next video project.